Ideas That Stand Out
news, thoughts, and strategies around human-centered advertising
How Advertising is Adapting to, and Performing in, the Age of COVID-19
In April, as the reality of COVID-19 began to settle in, we noticed a shift in the way advertisers were using the Sharethrough exchange. Many of our partners were asking for best practices and trends of how other brands were responding
Sharethrough Announces General Availability of Enhanced Banners
Today, Sharethrough announced the general availability of a new Enhanced Banners product line
The 1,072 Words That Will Change How You Write Headlines Forever
Whether you're in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.
Highlights from Sharethrough's Native Ad Summit 2018
Last week, we held our Native Ad Summit at the Exploratorium’s Fisher Bay Observatory Gallery & Terrace. Bringing in upwards of 150 attendees in the industry...
5 Reasons Why All Publishers Need To Take GDPR Seriously
While GDPR rules directly impact publishers across the UK and EU, the rules clearly stipulate that any organization controlling or processing data about individuals while in the context of selling goods to citizens in the EU, whether on not they’re based there, has to follow the rules.
How Travel Brands Are Using Native Advertising to Make the Most of the Winter Blues
The cold months of the year are perfect for smart travel and hospitality brands to tempt consumers into taking the leap on that dream vacation
How Brands Can Use Native to Tap Into Super Bowl-like Audiences, Without The Super Bowl-like Price Tag
While the Super Bowl will remain a huge TV event for years to come, the way consumers experience brand content around big events like this has changed.
Sharethrough for Publishers (SFP) Now Powers More Than 1 Billion Direct Sold Native Ads Each Month
Major new milestone alert: Sharethrough for Publishers is now used to power more than 1 billion direct sold monthly native ad impressions.
Research Shows that Audiences Trust Premium Publishers Over Social Networks for Online News Content
Amid stories about the proliferation of fake news and propaganda on social platforms, there is more attention than ever before on the...