Ideas That Stand Out

news, thoughts, and strategies around human-centered advertising

Why SPO Isn’t as Mysterious as It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.

Sharethrough Announces General Availability of Enhanced Banners

Today, Sharethrough announced the general availability of a new Enhanced Banners product line

The 1,072 Words That Will Change How You Write Headlines Forever

Whether you're in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.

Centralizing Support for Our EMEA Customers to Our US Offices

Sharethrough is a global business with 7 offices in the US, Canada, and London. Today, we are announcing that we made the difficult decision to centralize support for our UK/EMEA customers to our US and Canada offices.

Why SPO Isn’t as Mysterious as It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.

What Led Us to Need SPO?

SPO, or supply path optimization, has been getting a lot of attention lately, but there isn’t wide agreement about why it’s worthwhile, what it means, and how to get started on doing it.

Why is SPO so Popular Lately?

There has been an increased focus on this lately, but why? There are two main drivers...

Sharethrough Announces General Availability of Enhanced Banners

Today, Sharethrough announced the general availability of a new Enhanced Banners product line

Sharethrough Named Top Performing Exchange for Driving Quality Traffic

A new report by traffic measurement company Nudge revealed that the native ad exchange Sharethrough drives higher quality post-click traffic than other non-social ad exchanges.