Ideas That Stand Out

news, thoughts, and strategies around human-centered advertising

How Advertising is Adapting to, and Performing in, the Age of COVID-19

In April, as the reality of COVID-19 began to settle in, we noticed a shift in the way advertisers were using the Sharethrough exchange. Many of our partners were asking for best practices and trends of how other brands were responding

Sharethrough Announces General Availability of Enhanced Banners

Today, Sharethrough announced the general availability of a new Enhanced Banners product line

The 1,072 Words That Will Change How You Write Headlines Forever

Whether you're in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.

How Advertising is Adapting to, and Performing in, the Age of COVID-19

In April, as the reality of COVID-19 began to settle in, we noticed a shift in the way advertisers were using the Sharethrough exchange. Many of our partners were asking for best practices and trends of how other brands were responding

Sharethrough and COVID-19

Together, we are facing truly unprecedented times. The global COVID-19 pandemic is affecting all of our families, our businesses, our communities, and our way of life. I want to update you on how we’re approaching the situation at Sharethrough. The health and safety of our employees, customers, partners, vendors and their families are first and foremost in our decisions about how to operate our business going forward.

Sharethrough Announces Live Integration with Google Open Bidding

Today, Sharethrough announced the completion of an integration with Google OB to provide native, video and display ad demand to publishers.

Why SPO Isn’t as Mysterious as It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.

What Led Us to Need SPO?

SPO, or supply path optimization, has been getting a lot of attention lately, but there isn’t wide agreement about why it’s worthwhile, what it means, and how to get started on doing it.

Why is SPO so Popular Lately?

There has been an increased focus on this lately, but why? There are two main drivers...