Ideas That Stand Out

news, thoughts, and strategies around human-centered advertising

Why SPO Isn’t as Mysterious as It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.

Sharethrough Announces General Availability of Enhanced Banners

Today, Sharethrough announced the general availability of a new Enhanced Banners product line

The 1,072 Words That Will Change How You Write Headlines Forever

Whether you're in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.

Why is SPO so Popular Lately?

There has been an increased focus on this lately, but why? There are two main drivers...

Why SPO Isn’t as Mysterious as It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.

What Led Us to Need SPO?

SPO, or supply path optimization, has been getting a lot of attention lately, but there isn’t wide agreement about why it’s worthwhile, what it means, and how to get started on doing it.

Making Sense Of Native Video And The New Mobile Video Landscape

Mobile video is exploding. Video now accounts for 55 percent of all mobile data traffic, a figure that will rise to 75 percent by 2020.

Research Shows that Audiences Trust Premium Publishers Over Social Networks for Online News Content

Amid stories about the proliferation of fake news and propaganda on social platforms, there is more attention than ever before on the...

What Is Native Advertising?

Native advertising is defined as ad strategies that allow brands to promote their content into the endemic experience of a website or app.