More than ever, brands and advertisers need to be cognizant of the carbon emissions generated by digital ad campaigns. However, problematic placements continue to siphon ad spend and generate carbon waste without providing significant value both for the users and the advertisers. So what can advertisers do to avoid these problematic placements, and reduce their carbon footprint while increasing the performance of their campaigns? In this post, let’s learn more about GreenPMPs+™, get a better understanding of what Green Media Products are, and how advertisers can avoid problematic placements.
[Watch] Introducing GreenPMPs+™
What are Green Media Products?
Green Media Products are ways for brands and media agencies to deliver more sustainable digital ad campaigns by removing sources of carbon emissions. Sharethrough was the industry-first ad exchange to launch Green Media Products, with GreenPMPs™, in partnership with Scope3, where over 10k brands and advertisers are measuring, reducing and compensating for the carbon emissions generated by ad impressions. By automatically removing high-emission websites as well as MFA (Made-for-advertising) websites, GreenPMPs™ allow to reduce campaign emissions by about 25%.
New Green Media Product Release with GreenPMPs+TM
We’re excited to announce our newest Green Media Product release, GreenPMPs+™, in partnership with Scope3. GreenPMPs+TM helps advertisers to further reduce their campaign carbon emissions while still meeting performance goals by protecting them against problematic placements.
What are Problematic Placements?
Examples of problematic placements are ads outside the viewable area of the users’ device, and placements that reload frequently, preventing users from engaging with the ads. For advertisers, problematic placements don’t generate value for the advertisers and generate up to 750K tons of carbon emissions per year. So how does GreenPMPs+TM work?
How GMP+™ Works
GreenPMP+TM is the first solution to leverage placement-level targeting to reduce emissions, thanks to the industry-wide adoption of Global Placement ID (GPID.) As is standard with other Green Media Products, GreenPMP+TM also excludes Made For Advertising (MFA) sites using Scope3’s emission models to block high carbon inventory.
More Sustainable Programmatic Advertising With GreenPMP+™
GreenPMP+TM is the latest solution for brands and advertisers that want to reduce their carbon emissions and improve performance for their digital ad campaigns. GMP+ is part of Sharethrough’s Green Media Products lineup, helping advertisers build a more sustainable programmatic ecosystem.
Contact us to get started with GreenPMPs+TM and reduce your carbon footprint.
More than ever, brands and advertisers need to be cognizant of the carbon emissions generated by digital ad campaigns. However, problematic placements continue to siphon ad spend and generate carbon waste without providing significant value both for the users and the advertisers. So what can advertisers do to avoid these problematic placements, and reduce their carbon footprint while increasing the performance of their campaigns? In this post, let’s learn more about GreenPMPs+™, get a better understanding of what Green Media Products are, and how advertisers can avoid problematic placements.
[Watch] Introducing GreenPMPs+™
What are Green Media Products?
Green Media Products are ways for brands and media agencies to deliver more sustainable digital ad campaigns by removing sources of carbon emissions. Sharethrough was the industry-first ad exchange to launch Green Media Products, with GreenPMPs™, in partnership with Scope3, where over 10k brands and advertisers are measuring, reducing and compensating for the carbon emissions generated by ad impressions. By automatically removing high-emission websites as well as MFA (Made-for-advertising) websites, GreenPMPs™ allow to reduce campaign emissions by about 25%.
New Green Media Product Release with GreenPMPs+TM
We’re excited to announce our newest Green Media Product release, GreenPMPs+™, in partnership with Scope3. GreenPMPs+TM helps advertisers to further reduce their campaign carbon emissions while still meeting performance goals by protecting them against problematic placements.
What are Problematic Placements?
Examples of problematic placements are ads outside the viewable area of the users’ device, and placements that reload frequently, preventing users from engaging with the ads. For advertisers, problematic placements don’t generate value for the advertisers and generate up to 750K tons of carbon emissions per year. So how does GreenPMPs+TM work?
How GMP+™ Works
GreenPMP+TM is the first solution to leverage placement-level targeting to reduce emissions, thanks to the industry-wide adoption of Global Placement ID (GPID.) As is standard with other Green Media Products, GreenPMP+TM also excludes Made For Advertising (MFA) sites using Scope3’s emission models to block high carbon inventory.
More Sustainable Programmatic Advertising With GreenPMP+™
GreenPMP+TM is the latest solution for brands and advertisers that want to reduce their carbon emissions and improve performance for their digital ad campaigns. GMP+ is part of Sharethrough’s Green Media Products lineup, helping advertisers build a more sustainable programmatic ecosystem.
Contact us to get started with GreenPMPs+TM and reduce your carbon footprint.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
More than ever, brands and advertisers need to be cognizant of the carbon emissions generated by digital ad campaigns. However, problematic placements continue to siphon ad spend and generate carbon waste without providing significant value both for the users and the advertisers. So what can advertisers do to avoid these problematic placements, and reduce their carbon footprint while increasing the performance of their campaigns? In this post, let’s learn more about GreenPMPs+™, get a better understanding of what Green Media Products are, and how advertisers can avoid problematic placements.
[Watch] Introducing GreenPMPs+™
What are Green Media Products?
Green Media Products are ways for brands and media agencies to deliver more sustainable digital ad campaigns by removing sources of carbon emissions. Sharethrough was the industry-first ad exchange to launch Green Media Products, with GreenPMPs™, in partnership with Scope3, where over 10k brands and advertisers are measuring, reducing and compensating for the carbon emissions generated by ad impressions. By automatically removing high-emission websites as well as MFA (Made-for-advertising) websites, GreenPMPs™ allow to reduce campaign emissions by about 25%.
New Green Media Product Release with GreenPMPs+TM
We’re excited to announce our newest Green Media Product release, GreenPMPs+™, in partnership with Scope3. GreenPMPs+TM helps advertisers to further reduce their campaign carbon emissions while still meeting performance goals by protecting them against problematic placements.
What are Problematic Placements?
Examples of problematic placements are ads outside the viewable area of the users’ device, and placements that reload frequently, preventing users from engaging with the ads. For advertisers, problematic placements don’t generate value for the advertisers and generate up to 750K tons of carbon emissions per year. So how does GreenPMPs+TM work?
How GMP+™ Works
GreenPMP+TM is the first solution to leverage placement-level targeting to reduce emissions, thanks to the industry-wide adoption of Global Placement ID (GPID.) As is standard with other Green Media Products, GreenPMP+TM also excludes Made For Advertising (MFA) sites using Scope3’s emission models to block high carbon inventory.
More Sustainable Programmatic Advertising With GreenPMP+™
GreenPMP+TM is the latest solution for brands and advertisers that want to reduce their carbon emissions and improve performance for their digital ad campaigns. GMP+ is part of Sharethrough’s Green Media Products lineup, helping advertisers build a more sustainable programmatic ecosystem.
Contact us to get started with GreenPMPs+TM and reduce your carbon footprint.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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