Ideas That Stand Out
news, thoughts, and strategies around human-centered advertising
Why SPO Isn’t as Mysterious as It Sounds
You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and trading desks can take on the road to SPO.
Sharethrough Announces General Availability of Enhanced Banners
Today, Sharethrough announced the general availability of a new Enhanced Banners product line
The 1,072 Words That Will Change How You Write Headlines Forever
Whether you're in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.
Research Shows that Audiences Trust Premium Publishers Over Social Networks for Online News Content
Amid stories about the proliferation of fake news and propaganda on social platforms, there is more attention than ever before on the...
What Is Native Advertising?
Native advertising is defined as ad strategies that allow brands to promote their content into the endemic experience of a website or app.
Infographic: The History Of Native Advertising
On September 29, 2011, Fred Wilson first used the term “native monetization” at the Online Media, Marketing, and Advertising conference...
Why Cards Are The Future Of Ads – And The Web
Let me start with a prediction: native advertising will transform in 2015 thanks to an emerging design trend known as cards.
The One Thing That Makes Quartz Stand Out From Its Competition
Atlantic Media launched Quartz, its mobile-first business news website, in 2012 with the hopes of making regular readers out of an elite slice of global executives, and clients out of the prestige brands hoping to reach them.
How Variety Maintains Its Influence On The Hollywood Elite
Variety was founded as a weekly print magazine in 1905 with the purpose of keeping tabs on the U.S. vaudeville and theater industries.