Today, Sharethrough announced the completion of an integration with Google OB to provide native, video and display ad demand to publishers.
Publishers can easily and instantly tap into the unique demand that Sharethrough provides.
This is great news for advertisers who will benefit from this best-of-both-worlds integration. For years, advertisers seeking out the highest performing native, video and display ad products have leveraged Sharethrough as a trusted supply partner. This integration with Google OB will allow advertisers to reap all the same performance benefits with even more scale- scale on many of the web’s leading publisher sites.
“Sharethrough represents a unique demand source for publishers - by accepting native, video, and display demand and enhancing that demand to appear more integrated, Sharethrough improves the user experience for publishers. For advertisers, that same technology means easy workflows and increased performance. It’s a win for both sides and Google OB serves to increase the scale at which both sides of the ecosystem can benefit”, said Curt Larson, Sharethrough’s Chief Product Officer.
Google dominates the sell-side ad-server market. Sharethrough’s integration with Google Open Bidding will allow Sharethrough to compete on the advertiser’s behalf to win more inventory on many of the world’s most notable publishers in a single auction with real-time, server-to-server bidding. This will provide our advertisers with an unmatched combination of quality, scale and ad performance.
Unlike standard exchanges, accessing this inventory via Sharethrough brings unique value to advertisers. Sharethrough is the only ad exchange to auto-enhance every standard impression by rendering an integrated, higher-performing and better looking ad in any placement on any site, every time. This proprietary rendering technology delivers better looking ads that deliver substantial campaign performance improvements and cost savings using the same standard video and display creative as well as the buying workflow they use with standard exchanges.
Sharethrough is the only ad exchange to auto-enhance every standard impression by rendering an integrated, better looking, and higher-performing ad in any placement on any site, every time. Our exchange technology gives buyers improved campaign performance by enhancing every ad impression while allowing buyers to use standard creative assets and standard buying workflows. Sharethrough powers more than 100 billion monthly impressions and is integrated with more than 30 of the world's largest demand side platforms. Founded in San Francisco in 2008, Sharethrough’s foundational premise is that quality advertising for advertisers, publishers and consumers can be achieved and scaled. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.