Ad buyers can now access Sharethrough’s banner, video and native inventory directly in Google’s DV360 who prioritized a direct integration with Sharethrough after seeing significant growth in advertiser demand for Sharethrough’s supply.
Demand for Sharethrough has grown across all DSPs due to the substantial campaign improvements advertisers see from the unique way Sharethrough auto-enhances every impression by rendering a higher-performing banner, video or native ad that dynamically fits into any placement on any site
The improved direct integration brings a few additional improvements to buyers including:
7x increase in scale
New data from the direct integration shows a 7x increase in match rates, which means advertisers targeting specific audience segments will have 7x more scale across what is already one of the largest independent exchanges in the market.
Improved win rates
The direct DV360 integration is also showing a 40% improvement in win rates, which further improves advertisers’ chances of reaching their audience at scale.
Buyers can now simply select “Sharethrough” as an exchange for any of their banner, video or native campaigns and Sharethrough automatically applies the enhancement technology that helps the ads better fit in and improves performance.
To include the Sharethrough exchange for direct targeting in DV360, select "Sharethrough" from the Exchange tab at the Partner level. Full instructions available here.
For more information reach out to firstname.lastname@example.org.