June 17, 2020

How Advertising is Adapting to, and Performing in, the Age of COVID-19

Click to Watch the Recorded Webinar
Click to Download the Whitepaper
In April, as the reality of COVID-19 began to settle in,we noticed a shift in the way advertisers were using the Sharethrough exchange.‍

Many of our partners were asking for best practices and trends of how other brands were responding, so we decided to conduct a full audit and analysis of every creative running through the Sharethrough exchange since the start of the pandemic.The results of this bubbled up seven key ways that advertisers are updating their messaging and the associated lift metrics for each.In May, Sharethrough hosted a live webinar to talk through these findings, which we are publishing here as a whitepaper at no cost to our partners; click below to watch or download.