July 1, 2020

Adapting to COVID-19: Evolving to a Unified Revenue Team at Sharethrough

Today, Sharethrough announced a sales and marketing reorganization which reduced the size of our staff by 18 people.  This change primarily impacted our sales and marketing team, and we have created a unified revenue team that will continue to provide support to all our clients and partners.

Through mid-March, we have had a record year, with all-time highs on the Sharethrough Exchange, fueled by expanded partnerships with major trading desks and a continued rapid expansion of our supply footprint across the web.  

While COVID-19 has impacted our business, we have in fact begun to see a bit of recovery in June, which puts us at and above our 2019 levels of exchange spend.  

This is encouraging.  It’s a testament to the work our team has invested to continue to differentiate Sharethrough as a unique, enhanced ad exchange.

We continue to scale our exchange, hitting daily volume records every week lately.  We continue to invest in new features and technology to drive outsized performance for our customers.  We are optimistic about the future of programmatic advertising and the positive role we can play in shaping this industry for good.  

This is a difficult time for our global society, and while we know this is a challenge for our team, we remain committed to them and to you, our customers and partners.  We recognize the uncertain reality of this moment, yet we remain optimistic about the long-term future — for our team, our clients, and for advertising on the free and open internet.